Theconnectedclub

Every partner’s deliverables, tracked and proven.

LED minutes, social posts, hospitality and activations logged against each contract. Gaps are flagged mid-quarter, make-good plans drafted, and proof-of-performance reports assembled for the commercial team to send.

Lounges and conference rooms, full on non-matchdays too.

See which packages are slow for the next home match and offer them to past buyers and partner guests. Match conference and event enquiries to free rooms and dates with the catering team.

The Clarets Store and the online shop, one stock picture.

Sell-through by line and size from the till and the website, read together. Reorders proposed before best-sellers run out, slow lines flagged for promotion, and click-and-collect queries answered.

One weekly view of what is working, in plain English.

Ticketing, retail, hospitality, partner and content numbers in one report the leadership team can question in a sentence: what moved, why, and what to repeat.

Every match, cut for every channel.

Assistive · human approval required

Moments tagged from the match, highlights cut, captions written for each platform and subtitles for supporters abroad. The media team approves before anything posts.

The right message for each group of supporters.

Season-ticket holders, lapsed buyers, juniors, families and fans abroad, each reached with their own email, app note or offer, timed to when they actually read.

Answers at midnight and in the hour before kickoff.

Ticket transfers, season-ticket questions, away travel, accessibility and click-and-collect, answered around the clock from live club systems, with a warm hand-off when a person needs to step in.

Know what supporters are saying, as they say it.

Assistive · drafts only

Social channels, forums and service conversations read together. Themes and sentiment summarised for the club, and replies drafted for the comms team to send.

Use less on the days nobody is watching.

Meters and building management read against the fixture and events calendar. Empty stands set back, peak-rate hours avoided, and every saving logged in kWh.

Find the leak at 4am, not on the bill.

Overnight flow with the ground empty is flagged as a likely leak, a work order raised with the meter trace attached, and the fix tracked to close.

Keep landfill low and recycling clean.

Bin fill, contamination and collections tracked by concourse. Collections combined, crews sent where they are needed, and catering orders sized so less is thrown away.

Scope 1, 2 and 3, supporter travel included.

Energy, water, waste, purchasing and supporter travel (from ticketing records and surveys, as UEFA’s guidance suggests) pulled into one dataset, ready for league and club reporting.

Small faults fixed before they become big ones.

Fault reports, sensor alerts and planned maintenance in one queue, ranked by matchday impact, with contractors briefed and every job closed out on the record.

Men’s and women’s matchdays at one ground.

Thirty-four league matchdays at Turf Moor this season, plus cups and events. Changeovers, staffing, catering and cleaning planned from the fixture list, so every matchday starts ready.

Order for the weather, the fixture and the kickoff time.

Past sales by kiosk, opponent, weather and kickoff time turned into orders with the catering team, so kiosks neither run out nor bin food at full time.

Every utility bill and contract, checked.

Utility invoices checked against meter readings, renewals flagged well ahead, and spend compared across suppliers, so finance negotiates from evidence.